Having generic content doesn’t do anyone any favors

moynamoti923

Customer segmentation is the process of grouping customers based on various factors such as age, gender, industry, and others. It’s important to ensure your customers are segmented properly so that the emails they get are personalized. For example, some of my customers work in marketing, some work in SEO, and others are entrepreneurs. If the emails they get don’t fit their demographic, they would just unsubscribe because I’m not adding value to their life.

Besides, receiving the kind of content everyone else receives doesn’t feel good. As a customer, you want to be spoken to. Segmenting customers helps with that. Having generic content I already touched on it a little earlier:  Your customers don’t CY Lists want to receive the same content as everyone else. They want you to speak to them. Let’s say you’re asking for a donation, and you’re just asking the same amount from everyone. What if a third of the people you sent that email to are living paycheck-to-paycheck, the other third are living comfortably, and the final third are rich?




Expecting all of them to give $50 will be unreasonable, and your email will show them that you don’t care about their situation. You can avoid that by personalizing your email using dynamic content, where certain parts of your email are filled in by the data your customers provide you. This makes the email – you guessed it – personal for the customer. According to Keela, “When compared to non-personalized email campaigns, personalized emails yield 29% higher unique open rates and 41% unique click rates.” Key takeaway Sometimes we get so excited, we want to jump right in and just do things for marketing’s sake, leaving no chance for proper planning and execution. But, that’s not how it should be – even in email marketing. Once in a while, you need to do an audit of your email marketing.