Focus on building immediate trust

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Many of the folks checking out your ad will be unfamiliar with your or your company, so use your headline and limited text space to win their trust right away. Get their attention, tell them why they should believe in you, and inspire them to click through. And, of course, always make sure your URL delivers on any promises made by your ad text. Examples of Google Discovery Ads Remember, ads created via a Google Discovery campaign can appear in multiple places, so it’s a good idea to be familiar with the most common possibilities. Here’s a closer look at a few to keep in mind as you plan, create, and adjust your campaigns.

Google Discovery Feed Google users who have the app installed Canada WhatsApp Number Data on their devices and have the discovery option enabled will see a personalized feed each time they open it. In addition to content related to recent online web activity and consumer behavior, the discovery feed contains targeted Google Discovery Ads like yours. Google Discovery is available to users in most countries. However, you may wish to note that it is not currently available to consumers located in France, Germany, or Australia. Gmail Tabs By now, long-time Gmail users will already be familiar with the tabs marked “promotions” and “social”.



Advertising served up by Google Discovery Ads can appear here and will look very similar to other Gmail messages. When clicked, the ads also behave like Gmail emails, opening up similarly. However, the messaging inside will contain additional details on the specified offer, including imagery, pricing, etc. YouTube Home Tab YouTube users will also occasionally see Google Discovery Ads served up under the “home” tab. As with the above two options, discovery ads on YouTube blend right in with the rest of the content in the user’s feed. However, they’ll be identified by a gold advertising tag.