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Influencer marketing appears to be here to stay in the corporate world. Your company should not be left out of this trend and we will explain why. Marketing is a practice that exists in most companies; possibly in all. With changing consumer behaviors, a strategic change became necessary. And so – in a very simplified way – we can say that influencer marketing developed. Influencer marketing is one of the digital marketing strategies. This consists of actions that are carried out with so-called digital influencers . See below who digital influencers are, how to do influencer marketing and how to choose the best influencers for your campaign: Who are digital influencers? Why use influencer marketing in your company? But how to choose the best digital influencer for your campaign? Who are digital influencers? Digital influencers are people who manage to engage a large number of followers on social networks, blogs and YouTube channels. For a person to be considered a digital influencer, it is not enough for them to have a YouTube channel, for example. In addition to being on the platforms, it also needs to have a considerable amount of engaged followers. In other words, these people who follow the influencer's content must have a great interaction with what is posted. In this case, for example, let's talk about YouTubers. A YouTuber A has 10 thousand subscribers on his channel. However, when we look closely, his videos have an average of 500 views. Influencer B has 5 thousand subscribers, but his videos have an average of 3 thousand views. Who is more influential in these conditions? Definitely influencer B.
The big thing about digital influencers is that, as the name Colombia Mobile Number List suggests, they need to influence people. And only a person who is really capable of doing this can be part of an influencer marketing action . Why use influencer marketing in your company? The world has changed and companies need to keep up with this change. Modern consumer behavior involves the digital world. Nowadays, people buy more online and this is not a secret. Furthermore, the number of people watching YouTube is increasing. If you don't believe this, just enter the platform and see the number of views from YouTubers like Felipe Neto, for example. Or, take into account the fact that, according to research by the consultancy Provokers, in four years the time spent on YouTube Brazil grew by 135%, while on television this growth was only 13%. And it’s not just on this platform. It's very difficult to find someone who doesn't have Instagram nowadays. And some people really managed to stand out on this social network. According to research by the Qualibest Institute, digital influencers are the second source a person uses to make a decision. They are seen almost as close friends of the user. After all, influencers are “people like us”.
Anyone can venture into the digital world, which is why they become more attainable than an actor or a singer. In other words, when you ask an influencer to promote your product or service, it's like asking a friend to refer you to another. The viewer tends to believe that whoever advertises uses the product. With digital influencers this is even stronger. Therefore, a well-organized, planned, structured and executed influencer marketing campaign can bring faster and more efficient results than other areas of marketing. But how to choose the best digital influencer for your campaign? Many brands believe that the best influencer is the one with the largest number of followers. But not quite. To start, you need to analyze your target audience and only then choose the ideal influencer. Furthermore, you need to choose an influencer who can really engage your audience. However, for an analysis like this, it is important to understand a lot about digital influencers, which is not easy. Therefore, the best way to do it is through agencies specializing in digital marketing, such as influu .
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發表於 2024-3-9 14:22:06