Express your unique brand

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Today a company   or its inbound marketing agency    has a vast range of digital tools available to create new business opportunities. The company website, content marketing, SEO techniques and social networks all play a key role in a company's digital plan, how can marketing emails fit into this picture? Can they in turn be considered components of the inbound strategy? With a careful study of the buyer's journey, i.e. the average purchasing cycle of the prospects you want to attract to your company, you will be able to understand where.

The B  B email marketing strategy should be inserted, in its various forms, integrating perfectly with the inbound wedding photo editing service program . Email marketing is a very valid lead nurturing tool because it guarantees that every contact who has shown interest in your content remains connected in some way to the company's digital channels. The best features of email marketing are certainly its rather low costs, consistent ROI and the possibility of making it automatic. Find out more about lead nurturing and marketing automation techniques by downloading our free eBook here In fact, with a simple click, an email campaign can communicate with thousands of leads even if your budget is limited.



But the most exciting feature is perhaps the fact that the recipients of your messages will have requested to receive them, because it is not a pre-packaged or dated contact database, but an active community that wishes to receive regular information and updates. Here comes the difficulties of email marketing : how many messages must/can you send? How will you manage to convey the values ​​and uniqueness of your company? If all leads read are commercial offers and promotions, they will likely close the email without clicking the links within it and stop opening them in the future.