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Expanded Text Ads)How-to (e.g., How to Use Brand Affinity to Dramatically Increase CTR)Ideas (e.g., 3 Crazy-Effective Ideas to Unlock the Full Power of RLSA)Strategies (e.g., The 10 Best Online Marketing Strategies to Make You a Unicorn)Tips (10 Best Social Media Advertising Tips for Content Marketers)Whatever form it takes, the key is to be truly useful and help solve problems for your readers. They will be appreciative, and show that appreciation with links.6.pile StatisticsPeople love to cite statistics to help make their points.So it only makes sense to compile relevant statistics about a topic into your own content – then people will cite you as the source (yes, even if you aren’t the original source of the stats).
Publishing stats to build linksFor instance, the following five posts combined Benin WhatsApp Number earned WordStream hundreds of links over the past year:40 Essential Social Media Marketing Statistics for 201737 Staggering Video Marketing Statistics for 201723 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work33 Mind-Boggling Instagram Stats & Facts for 2017Must-Know Mobile Advertising Stats & TrendsStatistics tend to be scattered across lots of different sites. Bringing them together into one amazing authoritative resource is an incredibly easy way to earn links like crazy.7. Provide Great Answers to Common QuestionsPeople are looking for answers to all types of questions every day.
You want to be the place where your target audience finds these answers. BuzzSumo calls these “authoritative posts that answer core questions.”featured snippet questionsAnswering questions is a great way to earn featured snippetsWordStream’s Elisa Gabbert wrote a post about some of the top question-based keywords that drive tons of traffic and links for them. These include:What’s a good benchmark/metric (e.g. “What’s a good conversion rate?”)How to find X (e.g. “How to find your old tweets”)How much does X cost (e.g. “How much does AdWords cost?”)Figure out what common questions you can answer with authority in your industry. Then provide the best answer to that question.
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