|
|
Everyone has probably heard about marketing funnels at least once. However, difficult specialized areas often pop up, such as 'You need to use GA analysis tools, or you need to set goals and do growth hacking.' In fact, marketing is necessary for everyone who promotes and sells products and brands, including professional marketers, company presidents, and store employees. Therefore, it needs to be explained more easily and simply. So this time, Ascent Korea would like to tell you about the marketing funnel, the first step to understanding marketing. We'll share everything from concepts to business models and examples in an easy and fun way, so let's take a quick look at it. What is a Marketing Funnel? In English, ‘funnel’ means ‘funnel.’ The customer's purchase journey leading up to consuming any product or service is very similar to the shape of a funnel.
This is because when your product or service is exposed, customers come in, and go through the process of purchasing and repurchasing, the parameters decrease significantly at each step in the series. Let’s take a closer look with an example. Awareness stage (Attention) This is the Special Data stage where potential customers recognize and pay attention to new Apple phone ads . This is the moment when a potential customer encounters a product, solution or service that meets their needs. Meetings take place through various channels such as advertising, word of mouth, and search. The key at this time is to attract and attract the attention of customers through various advertisements and promotions. If our company's branding is good, we can capture customers' attention with our brand name, message, values, and culture in a short period of time.
Therefore, solid branding can lay the foundation for the awareness stage, right? Interest stage This is the stage where potential customers who have seen the advertisement become interested and interested in the new features of Apple phones. If people think Apple's new phone looks really good, they will compare products from various competitors to see if Sambyul's new phone has similar features, what the specifications are, and if the price is too expensive. Once a lead shows interest, marketers must capture the appeal of the product or service and deliver a persuasive message. What we need to be careful about is that it is important to show the value that the product can provide in a different and differentiated way from competitors, rather than a one-sided message that we want to convey . Desire Stage (Interest) I'm at the stage where I really like the apple phone and want to have it. Even if the price of an apple phone is very high, it can provide more value to potential customers, so it is time for potential customers to seriously consider purchasing it. At this stage, it is necessary to help marketers take immediate action by streamlining the purchasing process or using price marketing strategies such as discounts and promotions.
|
|
發表於 2024-1-9 17:56:45