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The space that appears in the painting and the representing space the plane on which the colors were spread . We can talk about rectilinear and curvilinear topological categories the former are evaluated in reference to an axis top/bottom, right/left , the others are built around a central nucleus which serves as a reference central/peripheral . In the AND EMILI brand the topological categories are rectilinear, therefore the reference thanks to which the positions are evaluated is an axis right/left , an axis which places what is inserted before AND EMILI on the same plane as the brand itself. The concept of inclusion, listening and equality is highlighted by the absence of topological categories such as high/low; AND EMILI is the result of collaboration, co planning and the work of many. It is a collective signature and a unique entity at the same time. and emili plastic symbol Plastic symbolism The simple description of the plastic categories is not enough to support an analysis.
For semiotics, every expression refers to a content ; we must therefore trace the photo editing servies shapes, colors and organizations described above to certain contents. Within a culture a plastic value such as the curved character of a line or a chromatic radical can be linked to a meaning. In this case we speak of plastic symbolism. Within the AND EMILI brand we find two cases of symbolism The compactness and "full" line of the letters that make up the logogram are only a symbol of solidity, stability, awareness. No faint lines but a stretch well anchored to the ground which symbolizes the experience . Black representing versatility . Formal and elegant if used individually but at the same time.
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If associated with other elements colored palette suitable for any use and stable support for a friendlier but never too informal communication. The claim Digital Experience Until a few years ago it was an oxymoron . We couldn't talk about a real digital experience, the web was a mere tool to get to an end. Today, using the web can instead become a memorable experience and AND EMILI, by deploying all the tools to get to know users, their needs and their aspirations, builds bonds and fills needs. It gives life to technologically and emotionally advanced digital journeys, experiences, projects and services.
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