According to the well-known phenomenon of so-called banner blindness ,

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With content targeting, however, content and coordinated advertising are linked 1:1. In the example above, this would mean that in a blog article about the topic of building savings, only advertisements for insurance companies that offer building savings contracts would be shown. The benefits of content targeting Content targeting is the perfect symbiosis of content and advertising. On the web, users are literally flooded with banner advertising, which is why ads are often perceived as annoying.


Experienced Internet users often automatically hide ads. A clear advantage of content targeting is that the advertising banners adapt to the editorial environment. Your ads are perceived Phone Number as less intrusive and are therefore more likely to be accepted. In addition, with content-related advertising you even provide real added value to users who are interested in a specific topic . And at the same time, you increase the awareness of your brand and remain positively remembered. The success of your online advertising does not depend on how often your ad is shown, but where it is shown. Your ads are placed exactly where your target group is.





By using your ad thematically, you avoid wastage, achieve higher click rates and increase the likelihood of a conversion . As a result, you can reduce your advertising costs because fewer ads have to be displayed. Content targeting In contrast to other targeting methods such as behavioral targeting, content targeting does not require visitor data to analyze the appropriate advertising space. Due to the regulations of the GDPR (General Data Protection Regulation), visitors to a website must agree to the use of cookies .