It offers extensive capabilities for data collection monitoring analysis visualization reporting and other functions that allow you to gain extensive insights into customer behavior. But have you ever used Google Analytics to track your search engine optimization SEO efforts Probably not This stepbystep guide will cover ways to use Google Analytics for SEO. Check out... . Synchronize GA Google Analytics with GSC Google Search Console To track your SEO efforts with Google Analytics GA first sync your GA account with your Google Search Console GSC account . Without GSC GA will provide only a partial overview of the possibilities. Synchronization will allow you to find growth opportunities using selected keywords and sites where you want to rank. This can be done using queries. With GSC you can learn what terms consum your content what content theyre finding and where its located on Google. You can look at this data to find ways to improve the performance of your pages and increase the chances that Google will place your site on the first page of search results.
Develop SEOoriented goals If you are currently working on an SEO plan it will be helpful to create related SEO goals in GA to access detailed info phot editor rmation. You can also progress by creating conversion pages to track your progress towards these goals. A conversion page could be something as simple as a confirmation page telling the visitor that their form has been submitted. When creating conversion pages make sure they have URLs and include the NOINDEX tag to prevent organic ranking and improve data accuracy. Also when tracking SEO performance the quality of organic traffic is more important than the number of people reaching your site organically. This can be done by setting lead generation goals for organic SEO optimization. This will allow you to keep track of website traffic and how many visitors convert into leads. . Create a section for organic visitors Use filters and segments to track SEO with Google Analytics as they can prevent unwanted traffic from affecting data accuracy.
The two main types of unwanted web traffic that can ruin your stats are ghost spam and fake crawlers. Create a new view in GA to prevent the spam stream from appearing in messages. But note that the new views prevent spam only after implementation. This will not delete spam traffic from previous reports. You will need to use Google Analytics segments and custom dashboards to prevent retroactive spam. CHECK OUT RANKTRACKER ALLINONE PLATFORM FOR EFFECTIVE SEO OPTIMIZATION The foundation of every successful business is a strong SEO campaign. But with the myriad of optimization tools and techniques out there it can be difficult to know where to start. Well fear not because I have just the thing to help you. Introducing Ranktracker an allinone platform for effective SEO optimization.