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Here are our thoughts: How to Think About Expanding Here’s a simple question. What do you think it takes to double your business? When you look at the individual variables involved, it might seem like a lot. You’d need to double new customers ing in. You’d need to double your average order values. You’d need to double how often those customers bought from you. But if you actually ran the numbers, you’d be surprised. For example, if you increased your number of customers, your average order price, and your customer purchase frequency by just each, your revenues wouldn’t go up just .
They would double. This means that you should seek out any opportunity you can to optimize one of the following: Average order value AOV. Think about implementing new strategies to increase the average size of each order. If you don’t already have cross-selling and up-selling Lebanon Phone Number Data integrated into your cart, there are plenty of applications for platforms like Shopify that already do this. You might also consider adding volume discounts to encourage customers to order more. Upsells and cross-sells are also two important tools here. Nowadays, you’ll see a lot of apparel brands run offers like, “Spend and get a free mask.”

A mask is a fairly cheap way to encourage customers who may be spending - to add one more product to their shopping cart before they check out. Build the lifetime value LTV of each customer. This is where email marketing can e in handy. What if you were to send your top customers exclusive offers? A limited first-run on a product gives them exclusive “first dibs” that makes them feel like an insider. Before you create a new offering, don’t forget to market to your existing customer base. If you deliver on quality customer service, you’ll build LTF and long-term loyalty from these customers. Consider adding subscriptions.
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