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CPE Abbreviation for Cost Per Engagement, which is a unit price method for video advertising that indicates the cost it takes for a viewer to access the ad link destination. For example, it represents the cost it takes for a viewer to click on an ad banner and access a product page. In the case of CPE, since the objective is a specific action such as clicking on an ad, the unit price is often set higher than the cost per click (CPC), and the characteristic is that the return on investment (ROI) is high for the advertiser. there is. \Bonus: Double sales!? We will propose advertising strategies to solve your company's business issues/ Free consultation for video advertising Easy 30 seconds! Learn about StockSun by downloading materials Download free materials that you can understand in 3 minutes Video ad unit price by medium Video ads can be placed on a variety of platforms and media, but the method of setting the unit price is different for each.

Here we will summarize the video ad unit cost for each medium. YouTube YouTube is one of the vid Laos Phone Number Data eo sharing sites with the highest ad revenue worldwide, and many companies choose YouTube as their main medium for advertising. Therefore, the market price of YouTube ads is relatively high compared to other video advertising media. The unit price for YouTube ads is based on CPV (Cost Per View). CPV is charged based on the number of times your ad is played, so the more views your ad has, the more it costs. The CPV (cost per click) price for YouTube ads varies depending on the region, target group, competition situation, type of ad, etc., but it is generally said to be around 100 to 450 yen.



Additionally, there are multiple types of YouTube ads, and the unit price varies depending on the type. In-stream ads and bumper ads can be used at a relatively low cost, but out-stream ads have a high CPV because they cannot guarantee ad playback. Overall, the market price of YouTube ads varies depending on various factors, so it is necessary to create an appropriate advertising strategy that matches your company's budget and objectives. Related article YouTube advertising strategy examples [Professionals explain each type] YouTube advertising strategy examples [Professionals explain each type] Read More Facebook The market price of Facebook video ads is measured by CPM (cost per mille) unit price. CPM unit price is the cost incurred for each 1000 impressions required to display an ad, and it varies greatly depending on the competition and target audience.